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When a body remains unidentified for an extended period, the investigator's priority is to take steps to engage the public and seek identification assistance effectively.

Contacting the family regularly maintains a line of communication and supports the emotional needs of those potentially affected by the loss. This can also prompt additional efforts from the family, who may provide relevant information that could aid in identifying the deceased.

Placing an advertisement in the newspaper also serves as a crucial method for reaching a wider audience. This practice allows for the potential sharing of knowledge about any distinctive features of the body or circumstances surrounding death, which can lead to tips from the public that may help identify the individual.

Together, these actions (regular communication with family and public outreach through advertisements) form a comprehensive approach that increases the chances of identifying the deceased. Thus, choosing both of these actions is the most effective and appropriate course of action when dealing with an unidentified body.